Copywriter
& Creative Director
Copywriter
& Creative Director
Developing for web is where compelling brand and product stories are told to inspire, educate and prompt action. I craft layered narratives through copywriting and content and define user experience flows, working hand-in-hand with design and dev. With each website, I consider the foundation which can be built upon over time as a company, brand and product evolve, the role it serves for any campaign or editorial program and how it can drive audience engagement, sign-ups and sales.
The web is where compelling brand and product stories are told to inspire, educate and prompt action. I craft layered narratives through copywriting and content and define user experience flows, working hand-in-hand with design and dev. With each website, I consider the foundation which can be built upon over time as a company, brand and product evolve, the role it serves for any campaign or editorial program and how it can drive audience engagement, sign-ups and sales.
The web is where compelling brand and product stories are told to inspire, educate and prompt action. I craft layered narratives through copywriting and content and define user experience flows, working hand-in-hand with design and dev. With each website, I consider the foundation which can be built upon over time as a company, brand and product evolve, the role it serves for any campaign or editorial program and how it can drive audience engagement, sign-ups and sales.
WEB
WEB
Cowboy 4 Website
Cowboy 4 Website
WEB
Cowboy 4 Website
The brief
The brief
The brief
Create an entirely new website to express the evolution of the connected e-bike and to create immediate desire for the new Cowboy 4 and ST models at launch.
Creative achievement
Creative achievement
Creative achievement
Defined the narrative, wrote all site copy and produced fresh product and editorial content. Working in partnership with BASIC/DEPT whose focus was on strategy, art direction and design for the site, we collaborated with First Things to create a premium look for both models through 3D stills and animation. Preorder demand exceeded all expectations in 10 European markets and created a baseline for the production of a U.S. site and Nordics launch. FWA and Awwwards Site of the Day and multiple Webby Awards nominee.
Role: Concept, Narrative & IA, Writing, Content Production
Creative partners: BASIC/DEPT (strat, design, motion dev), First Things (3D)
Role: Concept, Narrative & IA, Copywriting, Content Production
Creative partners: BASIC/DEPT (strat, design, motion dev), First Things (3D)
Role: Concept, Narrative & IA, Copywriting, Content Production
Creative partners: BASIC/DEPT (strat, design, motion dev), First Things (3D)
The brief
Capture new leads ahead of the U.S. market launch.
Creative achievement
Developed a teaser site to give people a first impression of the brand through Cowboy’s take on U.S. cities in motion. Everyone could leave their email address while staying awhile to explore a layer deep, city by city. Awwwards Site of the Day for design and dev, which became Cowboy's single biggest traffic day of the year. Thousands of new leads gave the launch a kickstart which exceeded all expectations of what was originally a mere lead-gen effort.
Role: Creative Direction, Concept, Copywriting
Creative partners: Antón Martinez (Designer), Camille Legrand (Art Director)
WEB
Cowboy U.S. Teaser Site
Cowboy U.S. Teaser Site
U.S. Teaser Site
WEB
Seated
The brief
The brief
Capture new leads ahead of the U.S. market launch.
Creative achievement
Creative achievement
Developed a teaser site to give people a first impression of the brand through Cowboy’s take on U.S. cities in motion. Everyone could leave their email address while staying awhile to explore a layer deep, city by city. Awwwards Site of the Day for design and dev, which became Cowboy's single biggest traffic day of the year. Thousands of new leads gave the launch a kickstart which exceeded all expectations of what was originally a mere lead-gen effort.
Role: Creative Direction, Concept, Writing
Creative partners: Antón Martinez (Designer), Camille Legrand (Art Director)
Role: Creative Direction, Concept, Copywriting
Creative partners: Antón Martinez (Designer), Camille Legrand (Art Director)
WEB
Seated
Seated
Cowboy Platform
The brief
The brief
Create a new marketing site that could tell the Seated story relevant to both music fans and musicians while driving app downloads.
Creative achievement
Creative achievement
Developed a new brand and voice for Seated alongside the new site which sparked language and brand elements inspired by music and the live event experience. In addition to telling the narrative specific to each audience and encouraging app downloads, we looked for added value ways to engage the audience further. Visitors could follow artists and read articles from a new blog called Open Mic, giving voice to Seated's stance on music ticketing, their approach to technology and to provide periodic backstage views on popular performances.
Role: Brand & Creative Strategy, Narrative & IA, Writing, Editorial
Creative partners: Vinesh Gayadin (Art Director & Designer), David Navarro (ECD) (Ueno)
Role: Brand & Creative Strategy, Narrative & IA, Copywriting, Editorial
Creative partners: Vinesh Gayadin (Art Director & Designer), David Navarro (ECD) (Ueno)
WEB
Cowboy Platform
The brief
The brief
Continue to evolve cowboy.com, including an expanded product range, feature updates and e-commerce.
Creative achievement
Creative achievement
Structured the narrative and how we presented the product to create instant desire through a premium look and bold voice. Wrote all new copy with specificity and depth, while ensuring a natural evolution for the brand and site. Identified areas of the product pages to explore further in feature overlays, editorial content and cross merchandising.
Role: Creative direction, Narrative, Writing, Content Production
Creative partner: Marcus Brown (Design Director)
Role: Creative direction, Narrative, Copywriting, Content Production
Creative partner: Marcus Brown (Design Director)
Role: Brand & Creative Strategy, Narrative & IA, Copywriting
Creative partners: Vinesh Gayadin (Art Director & Designer), David Navarro (ECD) (Ueno)
WEB
Abridge AI
The brief
Create a new marketing site that could tell the Abridge story relevant to both patients and clinicians while driving app downloads and a greater understanding of generative AI.
Creative achievement
Abridge has been at the forefront of generative AI long before the worldwide attention and development the technology is getting today. As one's healthcare is deeply personal, we took a human approach to focus on the benefit of AI and how it can help improve one's care. Developed in tandem with a brand identity and app design, we identified moments on the site to bring the product to life, such as audio and text highlights.
Role: Brand & Creative Strategy, Narrative & IA, Writing
Creative partners: Vinesh Gayadin (Art Director & Designer), David Navarro (ECD) (Ueno)
The brief
Create a new marketing site that could tell the Abridge story relevant to both patients and clinicians while driving app downloads and a greater understanding of generative AI.
Creative achievement
Abridge has been at the forefront of generative AI long before the worldwide attention and development the technology is getting today. As one's healthcare is deeply personal, we took a human approach to focus on the benefit of AI and how it can help improve one's care. Developed in tandem with a brand identity and app design, we identified moments on the site to bring the product to life, such as audio and text highlights.
Role: Brand & Creative Strategy, Narrative & IA, Copywriting
Creative partners: Vinesh Gayadin (Art Director & Designer), David Navarro (ECD) (Ueno)
The brief
Continue to evolve cowboy.com, including an expanded product range, feature updates and e-commerce.
Creative achievement
Structured the narrative and how we presented the product to create instant desire through a premium look and bold voice. Wrote all new copy with specificity and depth, while ensuring a natural evolution for the brand and site. Identified areas of the product pages to explore further in feature overlays, editorial content and cross merchandising.
WEB
Abridge AI
Role: Creative direction, Narrative, Copywriting, Content Production
Creative partner: Marcus Brown (Design Director)
© 2024 Cort Cunningham
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The brief
Create a new marketing site that could tell the Seated story relevant to both music fans and musicians while driving app downloads.
Creative achievement
Developed a new brand and voice for Seated alongside the new site which sparked language and brand elements inspired by music and the live event experience. In addition to telling the narrative specific to each audience and encouraging app downloads, we looked for added value ways to engage the audience further. Visitors could follow artists and read articles from a new blog called Open Mic, giving voice to Seated's stance on music ticketing, their approach to technology and to provide periodic backstage views on popular performances.
Role: Brand & Creative Strategy, Narrative & IA, Copywriting, Editorial
Creative partners: Vinesh Gayadin (Art Director & Designer), David Navarro (ECD) (Ueno)
The brief
Create a new marketing site that could tell the Abridge story relevant to both patients and clinicians while driving app downloads and a greater understanding of generative AI.
Creative achievement
Abridge has been at the forefront of generative AI long before the worldwide attention and development the technology is getting today. As one's healthcare is deeply personal, we took a human approach to focus on the benefit of AI and how it can help improve one's care. Developed in tandem with a brand identity and app design, we identified moments on the site to bring the product to life, such as audio and text highlights.