Copywriter
& Creative Director
Copywriter
& Creative Director
Creating an entire product ecosystem unlocks the opportunity to craft a holistic experience while elevating the brand identity and generating product desire. I develop concepts for product content, define its purpose and write in-app copy with a unique voice and tone. I work with creative partners through all aspects of content production, product and web experience development, app flows, and design system evolution.
Creating an entire product ecosystem unlocks the opportunity to craft a holistic experience while elevating the brand identity and generating product desire. I develop concepts for product content, define its purpose and write in-app copy with a unique voice and tone. I work with creative partners through all aspects of content production, product and web experience development, app flows, and design system evolution.
Creating an entire product ecosystem unlocks the opportunity to craft a holistic experience while elevating the brand identity and generating product desire. I develop concepts for product content, define its purpose and write in-app copy with a unique voice and tone. I work with creative partners through all aspects of content production, product and web experience development, app flows, and design system evolution.
PRODUCT
PRODUCT
Connected Bike Ecosystem
Connected Bike Ecosystem
3D Product Shots / Hero content and design detail gallery
Role: Concept, Creative Direction
Creative partners: BASIC/DEPT (agency), First Things (3D)
3D Product Shots / Hero content and design detail gallery
Role: Concept, Creative Direction
Creative partners: BASIC/DEPT (agency), First Things (3D)
In-app Messaging / Over 200 companion messages written in sync with real-time data
Role: Copywriting
Creative partner: Larry Gérard (Product Design Director)
In-app Messaging / Over 200 companion messages written in sync with real-time data
Role: Copywriting
Creative partner: Larry Gérard (Product Design Director)
2D In-app Animations / Badges themed to distance, behavior and streak achievements
Role: Concept, Copywriting
Creative partners: Larry Gérard (Product Design Director), Cub Studio (Animation)
2D In-app Animations / Badges themed to distance, behavior and streak achievements
Role: Concept, Copywriting
Creative partners: Larry Gérard (Product Design Director), Cub Studio (Animation)
3D Visualizations / Showcasing AdaptivePower, real-time adaptation to environmental forces
Role: Concept, Creative Direction
Creative partners: Marcus Brown (Design Director), First Things (3D)
3D Visualizations / Showcasing AdaptivePower, real-time adaptation to environmental forces
Role: Concept, Creative Direction
Creative partners: Marcus Brown (Design Director), First Things (3D)
2D UI Visualizations / Homepage hero with on-screen messages tied to browser time of day/night
Role: Concept, Creative Direction, Copywriting
Creative partners: Antón Martinez (Designer, Animation)
2D UI Visualizations / Homepage hero with on-screen messages tied to browser time of day/night
Role: Concept, Creative Direction, Copywriting
Creative partners: Antón Martinez (Designer, Animation)
3D Animations / Revealing Cowboy Connect, the new premium software
Role: Concept, Creative Direction
Creative partners: Marcus Brown (Design Director), Matt Whitewood (3D)
3D Animations / Revealing Cowboy Connect, the new premium software
Role: Concept, Creative Direction
Creative partners: Marcus Brown (Design Director), Matt Whitewood (3D)
Product Exploration & Usage / Digital experience concept, Feature flow, Rider manual, App Store assets
Role: Concept, Creative Direction, Copywriting
Creative partners: Marcus Brown (Design Director), Larry Gérard (Product Design Director)
Product Exploration & Usage / Digital experience concept, Feature flow, Rider manual, App Store assets
Role: Concept, Creative Direction, Copywriting
Creative partners: Marcus Brown (Design Director), Larry Gérard (Product Design Director)
2D UI Visualizations / Lead animation capturing defining app features
Role: Creative Direction, Copywriting
Creative partners: Marcus Brown (Design Director), Clément Brichon (Animation)
2D UI Visualizations / Lead animation capturing defining app features
Role: Creative Direction, Copywriting
Creative partners: Marcus Brown (Design Director), Clément Brichon (Animation)
PRODUCT
Connected Bike Ecosystem
The brief
The brief
The brief
Contribute creative firepower at Cowboy to produce content that supports each hardware and software feature release alongside copywriting for the app.
Creative achievement
Creative achievement
Creative achievement
Created a range of animation, visualizations and digital experiences to show new audiences what it means to ride connected and to engage riders with the app more frequently and deeply. Achieved a premium look, clever writing, smooth animations and simple app flows. Product differentiation and brand consideration as well as app feature usage and app store ratings increased steadily.
PRODUCT
Abridge App
PRODUCT
Skipr App
Skipr App
Skipr App
PRODUCT
Abridge AI App
The brief
The brief
Bring the new brand into the app with potential brand and loyalty moments to extend beyond individual trip itineraries.
Creative achievement
Creative achievement
Brought the brand voice into the app with a cheeky personality while defining ways to mark the end of a trip, see your carbon savings and to encourage future engagement with the app and brand.
Role: Brand & Creative Strategy, Narrative & IA, Copywriting
Creative partners: Vinesh Gayadin (Art Director & Designer), David Navarro (ECD) (Ueno)
PRODUCT
Abridge AI App
The brief
The brief
Bring the new brand into the app and develop welcome and onboarding flows to guide new users and to let them easily see how the generative AI technology works.
Creative achievement
Creative achievement
Defined the three primary benefits as actions to welcome new users to the product. Created a simple onboarding flow with easily understood sample content so new users could try the app and see the magic of the transcript and highlights generated by AI.
Role: Brand & Creative Strategy, Narrative & IA, Copywriting
Creative partners: Vinesh Gayadin (Art Director & Designer), David Navarro (ECD) (Ueno)
Role: Brand & Creative Strategy, Narrative & IA, Copywriting
Creative partners: Vinesh Gayadin (Art Director & Designer), David Navarro (ECD) (Ueno)
© 2024 Cort Cunningham
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The brief
Bring the new brand into the app with potential brand and loyalty moments to extend beyond individual trip itineraries.
Creative achievement
Brought the brand voice into the app with a cheeky personality while defining ways to mark the end of a trip, see your carbon savings and to encourage future engagement with the app and brand.
Role: Brand & Creative Strategy, Narrative & IA, Copywriting
Creative partners: Vinesh Gayadin (Art Director & Designer), David Navarro (ECD) (Ueno)